flora moon
Service: Rebrand
Flora Moon, a day of wedding coordination company, came to me with a desire to refresh their brand. While they already had a presence in the industry, their existing branding lacked adaptability and elegance needed to resonate with their target audience—couples seeking uniquely curated, high-end events.
The Challenge
To elevate their visual identity to reflect the timeless, sophisticated nature of their services while maintaining a sense of approachability and modernity.
The Goal
The primary goal of this rebrand was to create a cohesive and elegant brand identity that would stand the test of time. We aimed to design a visual system that could be applied consistently across all mediums—both print and digital—while capturing the romance and creativity central to the Flora Moon brand. The new identity needed to feel elevated yet welcoming, modern yet timeless.
The Result
The result of the rebrand is a beautifully cohesive identity that embodies the essence of Flora Moon. The romantic color palette creates an ideal blend of bold sophistication and delicate elegance. The pairing of the classic serif Blosta font with the modern Montserrat ensures versatility across all touchpoints, from thank you notes to online platforms.
We also developed alternative logos and clean, minimal iconography to add flexibility while preserving a consistent look and feel.
This reimagined branding now speaks directly to Flora Moon’s audience, exuding trust, creativity, and timeless beauty. Flora Moon’s identity is now as memorable and unique as the events they create.
